Nepal Satellite Telecom, in which
TeliaSonera, a leading European telecommunication company and the major
shareholder of Ncell in Nepal, recently acquired the majority ownership, today
announced that it is planning to re-launch its Hello Nepal brand.
The plan is for Hello Nepal to
continue as a cost effective brand offering the simplest services to meet the
communication needs of the people, especially in the rural areas of Nepal.
"Nepal Satellite will
benefit from having become part of the TeliaSonera Group which has over a
hundred years of history and experience in telecommunications and a strong
commitment to a long-term investment in Nepal," said chairman of Board of
Directors at Nepal Satellite Telecom Mats Salomonsson.
With TeliaSonera’s support, Nepal
Satellite has started planning the course of its further work and investments
in Nepal, he said. "For operational and environmental efficiency, we are
considering sharing Nepal Satellite’s base stations with Ncell, wherever
possible, as both companies operate in the same GSM standard," said
Salomonsson, adding that the company will communicate its plans in detail as
soon as it receives the necessary approvals from Nepal Telecommunications
Authority.
It is not the first time that
TeliaSonera will have two different mobile brands in the same market. In the
Nordic and Baltic countries, TeliaSonera offers a wide range of telecom services
under its major brands, like Telia in Sweden, NetCom in Norway, EMT in Estonia,
etc, and the so called 'no frills' services under cost effective brands, such
as Halebop in Sweden, Chess in Norway, Diil in Estonia, and others.
“As regards possible network
sharing between the two companies, I would like to assure our customers that,
if this happens, it will not affect the quality of their communication in any
negative way,” said Salomonsson.
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