Sunday, September 29, 2019

Himalaya Airlines changes share holdings, launches new brand identity

With the change in shareholding, Himalaya Airlines has launched its brand identity with a new logo sporting a soaring eagle amidst the Himalayan peaks.
The Nepal-China joint venture private international carrier is preparing to transfer the Chinese ownership of the company. Currently, Tibet Airlines has 49 per cent share in the company, while Yeti World Investment Pvt Ltd has 51 per cent share. But the company is preparing to transfer the share of Tibet Airlines to Tibet Civil Aviation Development and Investment Company – a fully Chinese government-owned undertaking – vice president of Himalaya Airlines Vijay Shrestha said, adding that the new Chinese firm will have 65 per cent share while Nepali company will hold 35 per cent share in the company with the new organisational structure.
“The deal with Tibet Civil Aviation Development and Investment had been completed, and that the formal process to obtain foreign direct investment approval from the Department of Industry has started,” he added. “Although the Nepali company will have 35 per cent share at the moment that ratio is likely to be revised in the coming days.”
The remaking of brand is founded on Himalaya’s key guiding principles of Safety, Performance, Customer Service, Winning Spirit, and Proper Practice as well as its ongoing efforts to expand its network in the Asian region, Shrestha explained during a press meet in Kathmandu today.
“The new corporate logo comes after a well-thought out strategic planning, he claimed, adding that Himalaya Airlines has been thriving to excel in all aspects of the business since its establishment in 2014. “Having started with one aircraft and one destination, the airlines has progressively moved its way to three A320 and five destinations in a span of three years.”
The Airlines has strong presence in the Middle East connecting to Abu Dhabi, Dammam and Doha. Likewise, it launched Kathmandu-Dhaka flights just two months ago on July 22, 2019 and is intent to consolidate its operation on this route. “As a part of the evolution process, it is now changing its corporate logo to a brand new design symbolising its strength, harmony and peace,” said Himalaya Airlines president Zhou Enyong and vice president Vijay Shrestha, unveiling the new logo in at the press meet.
“Over the past five years, we’ve built a reputation for safety and reliability,” Shrestha said, adding that the idea of the brand refresh emerged through some significant changes within the company, leading to evolve company’s existing logo giving a new face.
“We have worked tirelessly to bring new changes and meaningful improvements in the organisation to provide the best services to our passengers,” Enyong – on the occasion – said, adding that the company has been continuously giving its best efforts to establish Himalaya Airlines as a leading airline not only in Nepal but also in Asia. “As a result of our relentless efforts, we shall soon be adding Lhasa, Beijing and other prominent cities of China to our ever evolving network.”
“We will begin direct services between Kathmandu and Beijing on October 27,” Shrestha said, adding that the private Nepali carrier plans to operate three weekly flights to Beijing Daxing International Airport. “Himalaya Airlines also plans to resume flights to Kuala Lumpur, Malaysia on October 27.”
The airlines is also hopeful of operating services to the Indian capital.
Starting with one aircraft and one destination the airlines quickly moved its way to three aircraft and 5 destinations in a short span, informed Himalaya Airlines that is also planning to add two A319 in its fleet in the near future.

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