Thursday, February 23, 2017

NTB, Chengdu Radio and TV sign MoU for tourism promotion

Nepal Tourism Board (NTB) and Chengdu Radio and Television (CDRTV) signed a Memorandum of Understanding (MoU) aimed at promoting Nepali tourism in China.
Chairman of the executive committee of Nepal Tourism Board (NTB) and tourism secretary Shankar Prasad Adhikari and vice president of Chengdu Radio and TV He Tao signed the MoU on behalf of respective institutions today in Chengdu of China.
"The main objective of the MoU is to promote mutual understanding and friendship among the people of Nepal and China by making public exposure of splendid Nepali culture and tourism resources to Chinese audience," a statement issued by NTB reads.
According to the MoU, Chengdu Radio and TV will send its media persons to Nepal for making programmes on Nepal’s tourism, and Nepal Tourism Board will provide logistic support in Nepal.
Addressing the signing ceremony, Adhikari said the MoU would explore new avenues in promoting Nepali tourism in China. He also sought the cooperation from Chengdu Radio and TV for the same.
Highlighting the historical tie between Nepal and China and Chinese commitment for reconstruction of Kathmandu’s heritage sites, he said there has always a good relation between the two governments. "Now it is the time to strengthen the relation between the people of the two countries by visiting each other," he added.
Likewise, Tao, on the occasion, spoke about the CDRTV saying that this MoU would further allow CDRTV to work closely with Nepal Tourism Board in wider range of promotional activities. He said that CDRTV has nine television and three radio channels with a reach to more than 30 million people.
He also expressed willingness to allow other subsidiary companies of CDRTV like digital media, travel agencies, and multimedia promotional platform for promotion of Nepali tourism.

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