Friday, October 5, 2012

Coca-Cola tops Global Brands 2012 rankings

Coca Cola topped the best Global Brands 2012 ranking making it to a 13th in the row, according to the survey of the Interbrand, a brand consulting company owned by the Omnicom Group.
Coca Cola — is valued at $77.8 billion — followed by Apple ($76.5 billion), IBM ($75.5 billion), Google ($69.7 billion), Microsoft ($57.8 billion), GE ($43.6 billion), McDonalds ($40.0) billion), Intel ($39.3 billion), Samsung ($32.8 billion) and Toyota ($30.2 billion) in top 10 the list that is dominated by the technology.
"Coca Cola excels at keeping the brand fresh while maintaining a powerful sense of nostalgia that unites generations of Coke lovers and reinforces consumers’ deep connections to the brand,” the survey stated, estimating its brand value at $77.8 billion, up by eight per cent from the 2011 report. The company is planning to increase its revenue to $200 billion in 2020, from $95 billion in 2008.
Every year Inter Brand assesses the challenges and by surveys the accomplishments of the world’s most valuable brands and carefully rank the top 100. The report ranks what it deems the 100 most valuable brands on criteria that include financial performance, the role the brand plays in influencing the choices made by consumers and the brand’s ability to help its parent’s earnings.
Some eight of the remaining top nine brands changed ranks from last year, Interbrand reported, including Apple, that rose to No 2 from No 8, and Samsung, which rose to No 9 from No 17.
Two brands, also dropped out of the top 10; Disney, which fell to No 13 from No 9 last year, and Hewlett-Packard, which fell to No 15 from No 10.
Year after year Coca-Cola has quantified and confirmed the enormous measurable value of its brand, said the company, adding that its name is more universally recognised than any other across the globe. "Coca-Cola may be 126 years old, but with more than 50 million fans on Facebook, 1.8 billion Coke products consumed daily and 3,500 beverages in its diverse portfolio, said the Coca-Cola Company that has remained a global force to be reckoned with.
Bottlers Nepal Ltd (Balaju) and Bottlers’ Nepal (Terai) Ltd — both listed companies at the Nepal Stock Exchange — are the bottlers of Coca-Cola in Nepal. Bottlers Nepal Ltd (Balaju) has listed 1,948,887-unit shares and Bottlers’ Nepal (Terai) Ltd has listed 1,210,000-unit shares and their shares were traded at Rs 1,680 and Rs 1,018 per unit share last time.


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