Nokia comes with two pronged strategy

Finnish mobile phone maker Nokia is coming with a two pronged strategy to take the Nepali market by storm.
"Reducing price of the mobile handsets and bringing more features in a single set will be our strategy," said country manager for Nokia Emerging Asia, Abu Daud Khan.
"We are reducing prices every quarter to make it more affordable under our slogan 'Connecting next billion," he said, adding that Nokia is also concentrating on bringing the features of smart phones in a normal phone.
As mobile is not only meant for communications at present, Nokia is also in talks with domestic mobile service providers — Nepal telecom and Ncell — to offer better value services to the Nepali customers. "If we succeed in joining hands with local mobile service providers, we can definitely offer better value service as the operator and company both can offer more to the customers," Khan added. "Collaboration with local partners will also encourage Nokia to add local features apart from social network sites that is built free.
"Nokia has last week launched its browser phone in the domestic market planning to offer more service to its customers. "It will help reduce time and cost as Nokia browser will help download fast," he said, promising that Nokia will also bring more dual sim phone with reduced costs, internet with local content and — if possible — try to add Nepali language too."At present people need more information, so we are also planning to add news feed too," elaborated Khan.
Apart from domestic partnership in various countries, Nokia has also partnered with Microsoft to cater to changing demand of customers. "The collaboration with Microsoft will be a next big story," he said, adding that the strategic partnership with Microsoft will be a main platform for the future technology of Nokia.
The information technology and communication market has witnessed a sea change lately. "The market is no more one device against another now," Khan said, adding that it is rather going to be one ecosystem Vs another as Nokia and Microsoft collaboration has created a new ecosystem in the information technology and communications sector globally. "We are creating the third eco system," said the country manager for Nokia Emerging Asian markets.