Monday, June 1, 2020

Nepal Tourism Mart 2020 in September

House of Rajkarnicar is organising Nepal Travellers Mart 2020 on September 17-19 at Bhrikuti Mandap in Kathmandu as a way to keep the spirit of Visit Nepal Year 2020 (VNY2020) alive and also as way to offer a strategic solution to the devastation of inbound tourism of Nepal caused by the Covid-19 pandemic through-out the entire world.
It is time the Nepal travel industry recognise the potential of Nepali travellers and begin to cultivate the domestic travel market through targeted marketing and product development, it said in a press note issued here today. “Nepali tourists and travellers offer a better potential to Nepal’s tourism industry than it is ready to acknowledge or act upon lately,” the press note reads, adding that Nepali travellers estimated to be 4 to 5 times more than foreign travellers …. growing faster than foreign travelers. “Nepali travellers contribute to 54 per cent of Nepal’s international air traffic …… make up 65 per cent of yearly tourism revenue, if the statistics cannot be trusted, one can feel the overwhelming presence of domestic tourists anywhere one goes in Nepal ………….airports and airplanes, bus terminals and coaches, hotels and lodges, bars and restaurants, Lumbini Peace Garden, bungy jump line, trekking, rafting, para-gliding, mountain biking and motor-biking.”
Likewise, one can spot Nepalis travelling to every part of the world ….from the temples of India, beaches of Bali, shopping in Thailand to American theme parks, it adds.
Nepal as a tourism market has been neglected or forgotten for a very long time. Tourism infrastructure like airports, aircrafts, roads and other facilities have always been planned and developed keeping the foreign tourists and travellers in mind. “It is time the Nepal’s tourism industry stop taking Nepalis for granted and start offering holidays and hospitality tailored to Nepalis preferences,” the press note reads, adding that it is time to knock on the doors of Nepali homes and businesses expand Nepali tourism sector. “Nepal Travellers Mart 2020 will be a good starting point to market and cater to no-longer obscure Nepali traveler.”
The NTM 2020 expects to usher in about 50,000 Nepalis and expatriates, which would include Nepali holiday-makers and travellers, tour operators, travel agents, corporate and institutional travel managers, event managers, school tour mangers, tour guides and trekking guides. The Mart will attempt to draw in consumers, who are actively looking for destinations, holidays, leisure activities, hotels and air, coach tickets for the coming Dashain and winter holidays. “Dashain holidays and the school winter break during December-January is the peak season for the Nepali holiday-makers,” it reads, adding that while the event is primarily a consumer event, travel buyers from Nepal and regional travel agents including India, China, Bangladesh, Myanmar, Thailand, Malaysia, Singapore are also expected to visit the show in significant numbers.
The NTM 2020 is expected to host about 200 exhibitors, with 7 Pradhesh Pavilions and a one-of-a-kind Tourism Poster Show, which will house  travel destinations, pradhesh tourism authorities, hotels, resorts, tea-houses, home-stays, spa and wellness centers, restaurants and bars, cafes and pubs, pilgrimage sites, heritage sites, national parks, theme  parks, travel agents, tour operators, trekking agencies, rafting agencies, jungle safari and expedition operators, overland motor-cycles mountain biking operators, extreme sports operators, paragliding operators, zip-wire operators, coach and car hire, outdoor adventure gear and sports, mountain bikes, overland vehicles.
The Mart is also expected to feature eight interactive live events including Outdoor Cuisine Show, Travel Film Festival, Rock-climbing Trials, Children Zip-wire Trials, Travel Instagram Challenge, Travel Selfie Contest, Adventure Sports Workshops and Travel Guff Hour. The Mart shall also organise cultural attractions to engage and entertain Nepali travel enthusiasts and business buyers.
The NTM 2020 clearly defines and demonstrates the power of live marketing.

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