Nissan most favourite car brand in Mauritius

Nissan is the most favourite car in domestic market.
It has been the most favourite car of the Mautitians as it has been the leading brand in terms of sales for almost one-and-half decade. “Despite the economic recession, we have sold 1,004 units of Nissan in the year 2009,” said Dean Ah-Chuen, executive director of the ABC Motors that is the sole dealer of the Nissan cars in Mauritius. “We are best selling brand since 1996,” he added.
In a country of 1.3 million population there are 40 brands in the market giving a customer a wide variety of choices. But the Japanese car brands have been riding ahead the British and European brands in the domestic market, though they entered into the market only after mid-60s.
Mitshubishi sold 830 units and Toyota sold 630 units in the year 2009, according to the Motor vehicles sales statistics.
From 1990, the Motor Vehicle Dealers Association (MDVA) started to compile the data of sales of every brands sold in the domestic market. “Nissan was the brand leader in the first two years – from 1990 to 1991 – then Toyota overtook it,” he said adding that “for four year – from 1992 to 1996 – Toyota led the market.
The domestic car market has been witnessing around four to five per cent growth annually. “So are we,” claims Ah-Chuen.
In 2008, ABC Motors sold 1,499 units of Nissan surpassing its sales record of 1,303 in 2007. In 2006 it sold 1,190 units of Nissan, according to him, who is more upbeat over the current year’s promising start. “The demand has started picking up in the first month itself,” he said adding that the signs of overall economic rebound are going to help accelerate the sales of automobiles in the year 2010.
The constructions that were halted last year have started to gain momentum pushing demands up for the automotives like pick-ups. “It is definitely going to help propel the auto sector,” he said.