Clean feed policy comes into effect from Friday midnight

The much-awaited clean feed policy in television systems comes into effect from Friday midnight.

Issuing a press note today, the Ministry of Communication and Information Technology directed the foreign television channels, which are being broadcast in Nepal to abide by the clean feed policy from Friday. Newly appointed minister for Communication and Information Technology Parbat Gurung – in the regular press meet – to announce the cabinet meeting decisions today – shared that the government had taken a ‘historic decision’ to implement the clean feed policy effective from Friday midnight under the Advertisement Regulations Act 2019.

The Advertising Association of Nepal (AAN), and other various media related organisations welcomed the government decision claiming that the television advertisement market will be expanded by double after the move. “The AAN had been asking the government to bring the clean feed policy since a decade,” a press note from AAN reads, adding that the clean feed policy also guarantees the sovereignty of a country. 

With the government decision, the international advertisers have been barred from airing their advertisements in foreign television channels. The clean feed system allows television signal distributors to replace advertisements in foreign television channels with local advertisements as practiced in most of the developed countries.