Savings can work in developing countries if you ‘take the bank to the youth’

Low-income youth in developing countries like Nepal will save their money in a formal account when given the right opportunity, according to a groundbreaking study ‘YouthSave’, led by director of administration for the Center for Social Development (CSD) Lissa Johnson.

Shared her the findings at the YouthSave Learning and Exchange Event in Washington, DC, recently, she said that across the countries of Colombia, Ghana, Kenya and Nepal, more than 10,000 youth participating in the YouthSave study saved $519,127 over an average of six months.

“At the early stage, it’s not as much about the amount they have saved as it is that they are opening these accounts,” Johnson said, adding that the demand is there. “The key is to get financial institutions to offer quality, affordable products and services that are both attractive and accessible to youth.”

CSD is a research centre in the Brown School at Washington University in St Louis.

YouthSave – a five-year study supported by The MasterCard Foundation – investigates the potential of savings accounts as a tool for youth development and financial inclusion in four developing countries. In partnership with Save the Children, financial institutions in each country launched YouthSave accounts early in 2012 and marketed the accounts primarily to low-income youth ages 12-18.

Johnson and a YouthSave team – including research partners in each country – recently published first-year findings in a CSD research report ‘Savings Patterns and Performance in Colombia, Ghana, Kenya and Nepal.’
The report was a central topic of discussion when project partners convened in Washington, DC, on September 13-14 to discuss outcomes, challenges and strategies of the initiative.

The youth, who have opened YouthSave accounts include girls and boys and come from a wide variety of backgrounds. Many are from low-income families, with some from households that previously were unbanked. Through the opportunity, the youth are beginning to move themselves and their families toward greater financial inclusion.

Researchers are finding that ‘taking the bank to the youth’ is effective, Johnson added.

Financial institutions in Ghana and Nepal offer financial capability activities – which include financial education, account enrollment and depository services – at schools. The association of participation in these activities with account uptake is positive and significant.

“We often talk about the importance of providing financial education to young people, but what has frequently been left out of the equation is the opportunity to actively use their knowledge and skills safely and productively through mainstream financial institutions,” Johnson said, adding that the experience, of course, is its own form of financial education. “These youth are getting that opportunity through the savings accounts, and they are responding to it.”
The savings data will be linked to an experiment in Ghana that will test the impact of YouthSave accounts on youth developmental outcomes, including academic achievement, health, future orientation and expectations, and financial capability.

Johnson said the conference emphasised the fact that many questions remain about youth savings in developing countries. “This data gives us some answers, but those answers lead to more questions,” she said.

The team will continue to track savings activity and characteristics associated with savings performance over the final two years of the study.

The YouthSave study will run through 2015.

The complete report: http://csd.wustl.edu/Publications/Documents/RR13-18.pdf