China's Ministry of Industry and Information Technology has released new regulations covering competitive practices in the internet industry, saying they will help protect the rights of both companies and users.
The new rules bar companies from infringing on the 'legal rights and interests' of other online service providers, such as by 'maliciously' interfering with services from other companies on a user's device, the Wall Street Journal reported.
The rules also bar practices such as suspending services for a user 'without a legitimate reason,' changing a user's browser settings without first gaining consent, or tricking a user into downloading software. Other parts of the rules cover issues like protecting users' information and making a company's public reviews of other online services objective.
"Competition in Internet information services is getting more intense each day and illegal incidents are gradually rising," Li Guobin, an inspector in the MIIT's politics and law section, said in a statement on the ministry website.
The rules will take effect from March 15.
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