Coca-cola is numero uno for the 11th year in row

For 11 straight years, Coca-Cola has retained its spot as No 1 in Interbrand’s annual ranking of the '100 Best Global Brands' followed by IBM, Microsoft, Google and GE.
The 2010 report estimates the Coca-Cola brand value at $70.5 billion, up by two per cent since 2009, said the Interbrand that uses a combination of analysts’ projections, company financial documents and its own qualitative and quantitative analysis to arrive at a net present value.
"Year after year, Coca-Cola demonstrates its ability to adapt to whatever challenges the marketplace throws its way," the report said, adding that the number one brand for the 11th year in a row makes its brand central to its business operations.
This year, for example, it oriented business operations around a new philosophy of 'consumer engagement', which yielded benefits such as a more robust social media strategy, continued development of owned media projects like its World of Coca-Cola Museum, smart product placements and ads that stir emotions.
"This renewed focus on the customer, and Coca-Cola’s capable integration of its philosophy into every touch point of its brand, was evident at this year’s FIFA World Cup – a campaign that marketing managers will be looking to as a case study for years to come," the report added.
Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Early growth was impressive, but it was only when a strong bottling system developed that Coca-Cola became the world-famous brand it is today.
The Coca-Cola bottling system grew up with roots deeply planted in local communities. This heritage serves the Company well today as people seek brands that honor local identity and the distinctiveness of local markets. As was true a century ago, strong locally based relationships between Coca-Cola bottlers, customers and communities are the foundation on which the entire business grows.
Immersed in nearly 70 years of rich history, Coca-Cola Sabco has grown into a multinational organisation that prides itself in its people and its products. Today, Coca-Cola Sabco serves the beverage needs of over 240 million consumers across its 12 territories in Africa and Asia and continues to grow along its journey to becoming the best Coca-Cola bottler in the world, it added. Coca-Cola was first introduced into Nepal in 1973, when it was imported from India, but local production would only begin in 1979, with the establishment of Bottlers Nepal Ltd (BNL).
Coca-Cola Sabco acquired bottling rights from The Coca-Cola Company for Nepal in 2004. BNL, which has plants in the capital Kathmandu and Bharatpur, is the only bottler of Coca-Cola products in Nepal. It has 1, 000 employees.
"BNL is also committed to strengthening the community through various programmes, particularly in the health sector, as the country has the lowest per capita public health expenditure in the world," the company said.


Top 5 Global brands in 2010
1. Coca-Cola -- $70,452m
2. IBM -- $64,727m
3. Microsoft -- $60,895m
4. Google -- $43,557m
5. GE -- $42,808m